POPMART LABUBU Generation Heartbeat Macaron 1.0 Vinyl & Plush Keychain Blind Box (6+1 style)

Collection Value

• Blind Box Format: Continuing the blind box concept, consumers can't know the specific style when purchasing. This adds an element of fun and mystery, stimulating the desire to collect.
• Hidden Version Mechanism: There may be hidden versions, which have a low probability of appearing. Drawing a hidden version brings a pleasant surprise and also enhances the collection value and topic - generating potential of the entire set of blind boxes. 

Market Influence

• Driven by Celebrity Effect: Thanks to celebrities like Lisa from Blackpink sharing Labubu - related content on social media, its popularity has skyrocketed, making it a trendy item.
• Social Media Spread: Content related to unboxing and customization of Labubu blind boxes is highly popular on social platforms. This promotes communication and sharing among fans, forming a unique trendy toy cultural circle.